journalism

It is clear now that mass media, before the coming of television and radio enjoy the domination of people’s information. But after that, mass media has to compete regarding to keep exist in the media industry. It also affects in Australia media, which has rise and fall along nineteenth century. On that era, Australian press media fail to keep its readers. The effects of this event may cause political and democracy stability in mass media industry. The proprietor of mass media also has impact this situation. It is radically concentrate on grabbing more readers. Australian newspaper has similar structure with other countries such as USA, Canada, New Zealand and South Africa. Actually, because of commonwealth country, Australian newspaper tends to be considerate with British newspaper. This can be seen by the style they used. Australian newspaper is more moderate and less sensational, and British newspaper is emphasizing of standard writing and quality of newspaper. The newspaper business in Australia is not as good as now. In nineteenth century, newspaper lacks of focus in advertising. The advertising prospect has no attention from the consumer, and too much cost makes the business of newspaper very slow. Now days, even though the impact of other industries such as internet advertising is available, the newspaper, especially in advertising in Australia still exists without significant flow. 

The Telecommunication industry in Australia is moving to reach its high peak as media information. It can be seen by the one of the telecommunication company Telstra, which has had significant growing. According to Newstead, comparing 1975 level and 2000 level, Network service has increased for more than 100 percents. This makes us sure that telecommunication as well as information technology are very dominant recent years. Besides that fast growing, there are also some obstacles within the industry. Political changes about privatization and deregulation also turn up to be conflict issue. Policies that have been made by the government make the situation unstable. For example, employment issue, government intervention, social issue, and monopoly. Perhaps, there are still many opportunities to emerge the telecommunication to the high expectation.